'Vampire Face-Lift' Uses Blood to Smooth Out Wrinkles

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Roth also has some concerns about Selphyl's safety.

"One of the problems with your own blood is that some people pass out from having their blood taken," he said. "Also, blood tends to cause an itchy after-effect. Sometimes it causes burning or discoloration. You're injecting blood into a place where blood doesn't normally reside."

Selphyl Part of a Growing Trend

The use of cosmetic fillers is on the rise, and there's a growing demand for procedures that are noninvasive and nonsurgical. The American Society of Plastic Surgeons predicts that the number of cosmetic procedures performed will exceed 55 million, which is quadruple the number done in 2005. The group also predicts that 97 percent of those procedures will be nonsurgical.

"Most of the products create instant gratification and can take five years off someone's appearance," said Tanne.

"Injectables have very little downtime and very little risk," said Roth. "They are also less expensive than plastic surgery, and in this economy, that's had a major impact."

'Vampire Face-Lift' by the Numbers

Selphyl costs somewhere in the range of $1,100 to $1,500 per injection, which is much cheaper than a face-lift.

New fillers like Selphyl are part of another growing trend as well.

"There are more products coming to market to address very specific issues, such as fillers doing even more for longer periods of time," said Few.

"This is an exciting time -- novel technology and the development of new and promising ways to preserve a healthy appearance," he said.

While he may not be completely sold on the benefits of Selphyl, Roth is at least intrigued by its nickname.

"Vampires are hot right now. That's a sexy name, so it works."

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