Subway Had Jared, Now Taco Bell's Got Christine

Just in time for the post-holiday gorge in front of the TV, Taco Bell is unleashing a weight loss advertisement campaign that is the first to compete with Subway's Jared Fogle. Meet Christine: A woman who lost 54 pounds in two years by choosing the low-fat "Fresco" menu items at Taco Bell in place of her old daily fast food choices. The counterintuitive and controversial pitch that fast food can be good for weight loss won Subway billions of dollars over its competitors in 2000. The before...Full Story
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