Psychologist Jay Reeve, CEO of the Apalachee Center in Tallahassee, Fla., said Bebe Gloton's realism goes too far.
"Of course, children have played 'parent' with dolls for centuries, but this new twist seems to focus not on what babies are like as much as jump-starting a focus on breast-feeding," Reeve said. "I'm always a little disturbed by toys, games, or products that have the impact of accelerating childhood identification with being a full-blown adult."
Yet toy expert, professor and author Diane Levin, said the problem with the doll isn't the breast-feeding. Levin has a problem with any toy that limits the play to a single activity.
"It's not good for children to have everything structured for them," said Levin, co-author of "So Sexy So Soon: The New Sexualized Childhood and What Parents Can Do to Protect Their Kids."
Levin has witnessed girls pretending to breast-feed dolls -- especially after seeing their mothers nurse siblings -- and thought it perfectly natural. But she said play, including boys playing soldiers, needs to be spontaneous and initiated by the child.
"As kids get used to instructive toys, they need more structured toys," Levin said. "We take the creativity away."