“Va va va voom,” is the phrase that 54-year-old New Yorker Amy Spiegel uses.
“There's lots of science about red as a sexual lure in primates and human beings, which is doubtless where the ‘scarlet’ woman comes from and Bette Davis wearing red as a virgin in ‘Jezebel,’” said Peg Streep, an author who writes about psychological research.
"In the movie 'Pretty Woman,' they played on that because Julia Roberts is in red when she's a 'lady' at the opera, not a whore."
“I think red signals confidence and, yes, the statement ‘I can play this game’ and ‘look at me,’" she said. “The older I get, the more red I wear, meaning ‘don't count me out!’"
But researcher Pazda said the study results can “help us learn about ourselves.”
“Men think red is attractive and sexually receptive,” he said. “You might think twice about wearing red to send off the wrong vibes. ... If you are wearing red out and about, you might be perceived negatively by other women. It won’t happen in every situation, but be aware of the signals to other women and men that you’re interested in sex.”