In this port town of over 30,000 people, fishing has long been the main industry. Increasingly, the city is cashing in on the Obama name.

"Yes We Cans" filled with bread are available at the local store for a snack or souvenir.

Business is up 20 percent, shop owner Koichi Inoue tells ABC News. "It makes it fun for me to make the bean cakes," he says of the design, "so we started making these since the campaign."

Cartoon versions of the mayor of Obama City, President Obama, and Japan Prime Minister Hatoyama on a box of chocolate cakes. "The President and I have the same face – the only difference is the hairstyle," says Mayor Kouji Matsuzaki. "People say we have the same ears."

From street banners and taxis, to hula dancers and obscure souvenirs, Obama City in Japan reaches out to a president on the other side of the world.

"It started as a simple hobby," says designer Yasunori Maeno, "and now we turned our hobby into a job." Maeno's Obama designs are displayed throughout the city.

In the city Obama residents cheer for Obama, whose face adorns a lot of merchandise.