Transcript for 'Kony' Warlord Film Goes Viral
Film starts with the phrase nothing is more powerful than an idea whose time has come. The idea this film focuses on is getting Joseph coney out of power and Uganda. It's over the perspective Jason Russell to his young son Gavin she can't even planes. Yeah. Ten years ago Jason traveled to Uganda and met Jacob. -- -- -- -- -- -- -- -- -- -- -- Jacob told him that Joseph coney runs a rebel group called the LR NA -- tops the international criminal court's most wanted list because of the perversity of his crimes. -- -- -- -- -- -- -- and Russell claims coney and is army take children from their parents give them guns and make them shoot other people. You can bet I think he asked in what bush would you can't keep as you -- -- But I don't look darkest -- the good you don't want -- state -- -- -- -- one victim Gayle. -- girls are turned in the sex slaves boys into child soldiers forced to kill their own parents. They assume that -- -- -- I don't. The movie claims Jacob as one of over 30000. Children. To be victimized here. Editing and hand to stop for the last nine years Russell has traveled the country showing a film about Jacob to young people and building up a huge audience online what -- -- you for a job. Stop. And -- Even helped convince President Obama to send a small force of military trainers to the region but -- it's still around. Russell is worried public attention will wane and congress will pull out the trainers so was new strategy is to make coney Davis in 2012. He wants average citizens to plaster colonies name everywhere they can. And he's focusing on the most powerful celebrities and politicians hoping they'll help get the word out as well I'd like. Indicted war criminals to enjoy the same level of celebrity -- me that seems fair that's our objective.
This transcript has been automatically generated and may not be 100% accurate.