Mexico's most-wanted drug lord escaped prison by hiding in a laundry truck nearly a decade ago, and his legend and fortune seem to grow with each passing day he eludes capture.
Now he has reached a new level of fame — or infamy — by making Forbes magazine's list of the 67 "World's Most Powerful People."
Joaquin "El Chapo" Guzman is even considered more powerful than Venezuelan President Hugo Chavez — No. 67 — and France's Nicolas Sarkozy — No. 56 — according to Forbes magazine's list of the 67 "World's Most Powerful People." At No. 41, Guzman was just below Iran's Supreme Leader Ayatollah Ali Khamenei.
Mexican officials blame Guzman's Sinaloa cartel for much of the country's staggering bloodshed. Drug violence has killed nearly 14,000 people since President Felipe Calderon took office in 2006, and more than 2,000 people so far this year in the border city of Ciudad Juarez, where Guzman's gang is fighting a turf battle against the Juarez cartel.
"Of course he's influential, rich and powerful, but he has cost so many lives, so many youths," said Gabriela Lopez, a 25-year-old businesswoman in Culiacan, the capital of Sinaloa. "I wish they would make a list pointing out that as well."
Guzman's vast drug trafficking empire is worth an estimated $1 billion, according to Forbes. Yet unlike other, flashier smugglers, few details are known about the Sinaloa boss and the actual power he wields inside the cartel.
"I think he's an almost iconic figure in the underworld," said Don Thornhill, a U.S. Drug Enforcement Administration agent who tracked Guzman and other Mexican drug lords during his 25-year career before retiring in 2007. "He's certainly taken on legendary status because of his jail break. I think he's pretty savvy at making the right contacts, knowing the right people to pay off, which is why he has managed to keep going as long as he has."