Tiffany’s Fifth Avenue flagship store in New York City will be illuminated for the holidays from November 13, 2014 to January 5, 2015 with a light display inspired by the Tiffany Diamond exhibit at the 1939 New York World’s Fair. Expect exploding crystal fireworks every 15 minutes between 4 p.m. and midnight.

Courtesy Ricky Zehavi for Tiffany & Co.