"All of the athletes that I really idolized when I was a kid, they made it look easy and they made it look effortless," he said. "On the plate, hopefully, when people come to Dovetail, they feel that way. The food, while it might be technically sound, or while it may be difficult to produce, or while it may come from far away, when it comes in front of you, it should feel effortless; it should feel natural; it should feel easy."
In keeping with his family's hard-working reputation, Fraser is in the midst of planning his next big project. He is wooing the New York City Parks Department with plans to introduce a gourmet food cart and cafe. Currently, he is one of the top contenders vying for valuable restaurant space in Central Park.
If his proposal is accepted, hungry park visitors can expect reasonably priced little pizzas, salads and specialty cheeses at the cafe. The cart might include such diverse offerings as homemade sausage, gelato and picnic baskets with champagne, sandwiches and salads.
And the point of view? Just the same as Dovetail's: simple and delicious.