Divine Drink Causes a Stir

Water from the tap -- that's chemistry. When it's in a bottle with a $2 price tag -- that's marketing. But water in a bottle with a label that says it's "Holy"? What's that? Metaphysics? Actually, it's marketing and metaphysics. In a little town called Linden outside Sacramento, Calif., a gourmet grocery called Reynaldi's is selling, just across from the Krispy Kremes, a new bottled water product called Holy Drinking Water -- water blessed by a priest. Blessed Bottle Wards Off Bad...Full Story
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