A Mascot of a Different Sort

Fried, broiled or grilled, with special sauce or your favorite combination of fixings, a slab of meat on a bun is still a hamburger. MaKing the burgers is easy. The people who work in the highly-competitive, billion-dollar burger business know that the hard part is getting people to buy them. So how do the burger heavyweights tackle the task? McDonald's has enlisted its ever-smiling clown, Ronald. For years Wendy's featured its folksy founder, Dave Thomas. After 50 years, Burger King,...Full Story
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