Battle for Baby's Bottom: Diaper Wars Heat Up

By the time the average American child is potty trained, her parents will have shelled out upwards of $2,000 on diapers. That's more than 27 billion disposables consumed nationwide each year. But with the ongoing decline of the U.S. birth rate, the two industry giants, Pampers and Huggies, are socking it out, fighting for the dollars that come with diapering those precious bottoms. The battle was pitched decades ago. In 1960, Pampers aired its first television commercial, riffing on "This Little...Full Story
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