"If you are too steamy in your bikini, you will become a part of a statistic," Sharman told a roomful of 40 girls at the Atlanta conference. "By the age of 15, 76 percent of teens are involved in a sexual relationship. What do we expect, really, when so many girls have displayed their bodies to the world? ... For the first time teen girls have the highest gonorrhea rate in the nation, teen boys have the second. Approximately 400,000 teens have abortions every year. And according to UNICEF, half of all new HIV infections occur in young people 15-24."
But are these topics that young girls are ready to talk about? Sharman thinks for parents to face the facts.
"There is a problem out there. We have to admit it. And if we don't talk to them about it, the rap star in the song is going to talk to them about it and then they're going to watch a show like 'Desperate Housewives,' and you know they're getting these mixed messages," she said. "So we have to be that small, still voice teaching them what God says and what our beliefs are as Christians. This is a Christian program -- our faith and actions need to align."
Putting faith into action -- with the help of your girlfriends -- is what Pure Fashion preaches. The girls spend a lot of time talking to each other and are reinforced by older girls who've graduated. The conference culminates in a "purity preserving" fashion show, where teens showcase their new styles.
"I got my homecoming dress altered," one teen at the conference said. "I got [the straps] to be thicker and stuff to be more modest."
But not all of these changes come easily. Many girls said their desire to wear trendy, low-rise jeans and impress their male peers' conflicts with Pure Fashion's mantra to stand out with their heart and personality.
Still, Sharman's message resonates for some. "When a guy thinks about me, I don't want him to think about me in the bathing suit that I wore to our swim party," one teen said. "I want him to think of me as the girl that helped him out with something. Like the girl that he wants to marry."
"This has been really helpful for me because I've been to change my heart in a way. To live purity and modesty, like more in everyday life," another said.
Amanda's peers at Pure Fashion seem to have made an impression on her. "I'm going to go over some of the things in my closet with my friends and my mom and we're definitely going to throw out some shorts …and some shirts," she said.
It's a victory for Amanda's mom, but perhaps an even bigger one for Sharman, who admits she's fighting an uphill battle in the culture wars.
"I don't know that we're going to win it. There is always good and evil. Not something we can overcome until the end of time," she said. "But I think that if we can re-sensitize several 100 hearts, thousand, a million -- it's worth it."