The ad campaign is designed to deter people -- particularly teens -- from trying meth. The Montana Meth Project surveyed 12- to 24-year-olds, about half of whom said meth was easy to get. Twenty-six percent said they had been offered the drug in the last year. A quarter did not see great risk in trying it, and more than a third saw benefits in using the drug, including losing weight and feeling happier or more energetic.
(Courtesy of Montana Meth Project)