'Shock Ads': Do They Get People to Stop Smoking or Drive Safely? Or Do They Go too Far?

AAA of the Carolinas is airing a so-called shock ad, a powerful public service announcement, or PSA, that shows a carload of teenage girls who get in an accident while texting and driving. The accident plays out in gory, throat-grabbing detail. This extreme genre of advertising is reaching new levels, and while the cause may be honorable, some people are wondering if perhaps it has gone too far. To media watchers like Barbara Lippert of Adweek Media, this particular PSA is one of the most...Full Story
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