It is the dilemma for people who cast reality tv shows. You want stars, brash, provocative. Do the very qualities make the people unlikable. Does likability even matter when all viewers seem to want... See More
It is the dilemma for people who cast reality tv shows. You want stars, brash, provocative. Do the very qualities make the people unlikable. Does likability even matter when all viewers seem to want is a vicarious train wreck. The questions hang heavily over a new show features young people who say they are extremely rich, talking wash your hair in expensive champagne rich, and hatch no problem flaunting it. Here is abc's neck watt. It seems to me the rich kids of beverly hills is ignoring one of the oldest rules of entertainment. Do I look this -- in real life? Reporter: A leading character to be successful must be just a little bit likable. Let's check the selfie lighting in here. The audience has to empathize, even just a little bit. I am dorothy wang. My dad is a billionaire. He has a fear about me being a princessy rson. That is morgan, dorothy's bff. People label me. It does bother me I am misunderstood. Reporter: Deep down is she lookable. Have we had a conversation about how good my hair looks. Why do e! Executives, think this show launching next month will be a block buster. It is great tv starring bad people. Reporter: Or at least people behaving badly. Tapping into the massive market for voyeuristic, aspirational shows all the way from "million dollar listings." To the "shaws of sunset." You or I may not have the money that the people do. It is fun to see how they live. Reporter: Apparently that is healthy, a degree of aspirational daydreaming is good for us. They can afford to be more interesting than we are. Half the reason why we look to watch them, right. Their bad behavior is multiplied by the amount of dollars they throw at it. Turns out the shows are, a barometer of the times. During the economic downturn the glitzier shows like the "housewives" of whatever, slumped a little. And along came extreme couponing and the show about pregnant teens on mtv. And a little later, honey boonen. Mama. Who gave us the viewers a chance to look down as well as up. The launch of the rich kids of beverly hills its an economic indicator. Like the nasdaq. Telling us we are now an an economic upswing. Have you ever partied to party your eyebrows off. I have. There are more rich young pe than ever before. You have your facebooks, twitters, with every single ipo you are creating hundred if not thousand of new millionaires overnight. Then of course you have the steady stream of -- some of college's best and brightest into finance. People are becoming very rich quickly. Reporter: I see rich kids of beverly hills as a new virulent drug resistant strain of rich reality tv. Launched off the back of the equally naus ly nauseating rich kids of instagram. Posted by kids barely old enough to shave. The kids have no humility about their money. They're willing to brag. Show you everything they have got. Based on what I have seen from the proposalos. I feel like the rich kids of beverly hills. More in your face, obnoxious than what we see of the kardashians. Yes, an element of empathy mixed with aspiration in a show, keeping up with the kardashians. Watching the privileged deal with life problems we struggle with. Kardashian arguing with her mom. Mom? What? You spent $4,000 on a dress. Or real housewife arguing with a real man. You are disappointing our family? I am. Shame on you. A common bond. We like that. They're very relatable. Might the rich kids of beverly hills, move beyond the humanity. So far, we have seen a promo clip and by yoeps released by e. Dorothy describing herself as fun emplumeria oyed. Which means up employed. I think the timing might be hard. For viewers coming off the holidays. May be hard to look at people flaunting their wealth while we at home may be struggling to pave off their bills. If you are the sort of person who believes in the american dream. Still believes that this is something that you, yourself, can obtain if you continue to work hard and try hard. Then it is more aspirational than obnoxious. Maybe don't need to be a little bit likable anymore. Maybe that's just so last century. I'm nick watt for "nightline." In los angeles.
This transcript has been automatically generated and may not be 100% accurate.