Feed Frenzy: Why We Love Jennifer Lawrence

A look at the Oscar winner as she reprises her role as Katniss Everdeen in the new "Hunger Games" movie.
3:00 | 11/20/13

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Transcript for Feed Frenzy: Why We Love Jennifer Lawrence
"hunger games catching fire" premiered in new york city and predicting an insatiable hunger for the movie this weekend. It is big business jumping from the page to the screen. Second installment of the hunger games trilogy expected to shatter the 2013 box office record for an opening weekend with an expected $175 million haul. This is absolutely insane. The success of catching fire should bring the brand to being worth $1 billion worldwide. The hunger hysteria isn't just for the movies, jennifer lawrence is hollywood's latest it girl and it's not hard to see why. Offscreen she is fearless like her kashcharacter, takes risks on the red carpet not just anybody could pull off a completely sheer gown. Next reuniting with her director from silver linings playbook for american hustler. But, yeah. Can the mega star continue to carry her mega brand. As they say in the movie, jennifer may the odd ever be in

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