Public opinion polls can be simultaneously compelling and off-putting - compelling because they represent a sort of national look in the mirror; off-putting because they're not well understood by many news consumers. Why conduct polls? How do they work? And how come you never call me? Some basic answers follow.
Why Conduct Polls?
Public opinion is an integral part of the news we cover: It informs and influences political debate, the state of the economy, social trends and more....Full Story