11. Bob Shrum was right -- "The Courage to do What's Right" is a really effective campaign slogan.
12. Going to war publicly against the Boston Globe might make you feel good, but it won't effect what is the most relentlessly negative coverage of any presidential candidate EVER by a hometown paper -- and I mean the news page. Don't even get me started on the op-ed page.
13. Your friend Jill Alper should run the world -- see if you can make that happen.
14. You'll be wondering what the fourth-quarter fundraising number will be like. It's not something I want to commit to paper. Just have Gibbs practice in front of a mirror: "We'll have enough resources to get our message out."
15. I think we finally have an answer on the Iraq vote that works. As John Sasso always says, "8th time's the charm."
16. Best to get The Candidate to stop musing in public about decisions that he hasn't made yet. And, since we have budgeted to take those matching funds, make darn sure that The Candidate is fully ready to write a personal check before you let him make any announcement. In fact, I'd suggest having the check in hand -- certified.
17. Finally, have fun. There are still a lot of people in the party like you who believe that The Candidate is the party's best and only hope of beating George Bush, and we have all seen moments and flashes in which John is That Man.
Your task, in the few short weeks you have, is to somehow make him perform at that level each and every day. There's no evidence it can be done, but you gotta try. You and New Hampshire can make The Candidate The Comeback Kid.
TO: SAC FROM: RG RE: Big Bad Media
Congratulations -- you are inheriting a great Iowa press shop, a former New Hampshire governor with a big Granite megaphone, and Bob Shrum's yellow pad.
There ARE, however, some things to watch out for to make sure the machine continues to hum.
1. Okay, you're here, but you're not sure what your title is, what your duties are, who exactly will be left for you to work with and who you really report to. That's normal.
2. You worked for Kennedy. The Globe was your friend. Welcome to a new reality.
3. We used to take so much heat for being such a male-dominated campaign when I worked there (Granted -- the Budweiser wall calendar didn't help.). With the arrival of the whole Kennedy team of gals, y'all boast more estrogen than a roomful of CNN bookers. You might want to play that up. On the other hand, if you thought the convention staff was white, wait until you see our gang.
4. When Halperin tells you, after a debate, that only one candidate on the stage looked presidential, he doesn't necessarily mean your candidate.
5. My very best lines and information comes from Gehrke, the finest research director in the entire business. But tap that well of knowledge fast, as he has at least 4 job offers (including 3 presidential campaigns not named "Kerry") from which to choose.
6. It's pronounced "LOO-EES." "LOO-EES."
7. Avoid the words "rats," "ship," "sinking," "leaking," "listing," "falling," "slowing," or "frontrunner."