Sixteen years after Ross Perot bought air-time to talk to the nation about "deep voodoo, chicken feathers, and the American dream," Barack Obama is planning a 30-minute pitch that will be more like a television show than a speech.
Malia "Don't Mess with My TV" Obama was recently assured by her father that he did not buy time on Disney or Nick.
But the well-heeled Obama campaign seems to have bought time just about everywhere else.
Obama's ad, which runs from 8:00 -- 8:30 pm ET on Wednesday, is slated to be the lead-in to the World Series on Fox. It will also air on NBC, CBS, and MSNBC.
BET and TV One, two stations geared towards African Americans, as well as Univision, the Spanish language television network, are also carrying the ad.
The infomercial comes at a time when John McCain has stepped up his tax argument, labeling his Democratic opponent the "redistributionist-in-chief."
The McCain campaign currently finds itself in an uncomfortable position on taxes.
According to the latest polling by ABC News, Obama currently maintains a 10-point lead over McCain on an issue which Republicans typically own.
The last Democratic candidate for president to have that kind of lead was Bill Clinton in 1992.
As George Stephanopoulos noted on the Tuesday edition of "World News with Charles Gibson," "When Democrats win on taxes, they tend to win elections."
So how did Obama get the upper hand?
For starters, he went beyond the targeted tax cut approach of Democrats Al Gore and John Kerry and hammered home the message that his plan would cut taxes for "95 percent of Americans."
The key to this promise is his sweeping proposal to offer a rebate for payroll taxes of $500 for individuals and $1,000 for couples which starts to phase out for couples at $150,000 or for non-joint filers at $75,000 per year.
Second, he promised individuals making less than $200,000 and couples making less than $250,000 that they will not see their taxes go up.
Third, when McCain and RNC began pounding Obama for backing a budget blueprint which envisioned higher taxes on Americans making as little as $42,000 per year, the Obama campaign circulated reports by FactCheck.org saying: "No taxes were increased, and the vote that the McCain campaign refers to could not by itself have resulted increase on anybody."
And finally, Obama had the good fortune of running against a GOP opponent who could be portrayed as favoring a new broad-based tax on the middle class.
Non-partisan experts say that the refundable heath-care tax credit proposed by McCain would (at least initially) result in a lower tax bill for most Americans.
Obama understood, however, that voters are more attuned to what they stand to lose than what they stand to gain. With that in mind, Obama ran a series of ads which eviscerated McCain for wanting to end the income tax deduction for employer-provided health care.
All four of these points have helped Obama gain the upper hand in the debate over taxes.
He even looks good relative to McCain on the issue of the deficit: according to the non-partisan Tax Policy Center, over a ten-year period, McCain's tax policies would lead to $1.6 trillion more in debt than Obama.
(Obama's tax policies would add $3.5 trillion to the debt; McCain's tax policies would add $5.1 trillion to the debt over ten years).
While Obama appears to have outmaneuvered McCain on taxes, some of the Illinois Democrat's own backers are wondering if he will face a situation similar to Bill Clinton, the last Democratic president who followed a Bush into the White House on the promise of a middle-class tax cut (and who happens to be joining Obama at Wednesday's Orlando rally).
Harvard Prof. John White, an Obama supporter who wrote Ross Perot's '92 balanced budget plan before endorsing Clinton, thinks the Democratic nominee is going to find himself in a tough spot between keeping his promises on taxes and spending while also grappling with the deficit.
"He is going to be told that the deficit is too high," White told ABC News. "I think he is in a real box."
"Are you going to interrupt my TV?"
--Malia Obama, 10, on her father's plans to air a 30-minute infomercial on Wednesday
On the campaign front. . .
-- 10:15 am ET: Holds Rally in Miami, FL.
-- 1:15 pm ET: Conducts roundtable Tampa, FL.
-- 5:15 pm ET: Holds Rally in Palm Beach, FL.
-- 11:15 am ET: Holds Rally in Bowling Green, OH.
-- 3:30 pm ET: Holds Rally in Chillicothe, OH.
-- 7:30 pm ET: Holds Rally in Jeffersonville, IN.
-- 12:00 am ET: Holds Rally in Raleigh, NC.
-- 7:30 pm ET: Holds Rally in Sunrise, FL.
-- 11:00 pm ET: Holds Rally in Kissimmee, FL.
-- 10:45 am ET: Holds Rally in Jupiter, FL.
-- 7:30 pm ET: Holds Rally in Sunrise, FL.
-- 12:00 pm ET (Doors): Delivers Address in Fayetteville, NC.
-- 3:30 pm ET (Doors): Holds Rally in Rocky Mount, NC.
At the White House. . .
-- 1:15 pm ET: Meets with the Prime Minister of the Czech Republic.
POLITICAL NEWS STORIES ON ABCNEWS.COM
ABC News' George Stephanopoulos: Sixty Senate Democrats? Play the Odds LINK
ABC News' Lara Setrakian: Could an Obama Win Restore America's Global Image? LINK
ABC News' Ariane de Vogue: Legal War Rooms Prep for Election Battle LINK
ABC News' George Stephanopoulos: Ted Kennedy Returning to DC LINK
ABC News' Jake Tapper: Palin Calls for Stevens to Step Down LINK
ABC News' Martha Raddatz: Bye Bye Bush Doctrine? Foreign Policy in a New White House LINK
ABC News' Sam Donaldson: Potential Palin President LINK
ABC News' Matthew Jaffe: McCain Jumps on Another Biden Interview for Hit on Taxes LINK
ABC News' Jake Tapper and Matthew Jaffe: That Other Rogue VP Nominee LINK
ABC News' Jake Tapper: Ooooooh, Barracuda! LINK
ABC News' Jake Tapper: In Montana GOP Radio Ad, Hank Williams Jr. Hits Obama for "Bitter" Comment LINK
ABC News' Jake Tapper: Sources Say Sarkozy Finds Obama's Iran Policy 'Arrogant,' 'Utterly Immature' LINK
ABC News' Jake Tapper: Excuse Me, Ma'am, That's GOVERNOR Round Mound of Rebound LINK
ABC News' Jake Tapper: Images and Objective Journalism LINK
ABC News' Jake Tapper: Independent GOP Group's Ad Attacking Obama on Wright Includes Images of Obama's Young Daughters LINK
ABC News' Jake Tapper: ADL Condemns "Ugly, Divisive" Pennsylvania GOP Email to Jewish Voters Comparing Rise of Obama to Third Reich LINK
POLITICAL VIDEO ON ABCNEWS.COM
McCain: Obama 'Running to Spread the Wealth'
McCain continues to bolster his anti-tax argument, hitting Obama's policies. LINK
Edwards Hesitates on Candidates' Health Plans
Elizabeth Edwards hits McCain plan, but not fully satisfied with Obama proposal either. LINK
'View' Calls Palin Hate Display 'Disgusting'
The ladies agree that a homeowner's lawn display goes far beyond poor taste. LINK
Donaldson on a Palin President
ABC News' Sam Donaldson on what's next in presidential politics. LINK
Halloween Effigy of Palin Draws Anger
A lawn display in California triggers neighborhood complaints. LINK
The Final Stretch
As Obama moves with momentum, McCain vows to keep fighting. LINK
Michelle Obama's Late Night Laugh
The senator's wife jokes with Jay Leno about her husband's 30-minute TV ad. LINK
Paris Hilton Sings for Your Vote
The socialite's "Paris for President" song will appear on her new album. LINK
The Plot to Kill Barack Obama
A skinhead plot against the Democratic candidate was disrupted by authorities. LINK
The Bottom Line on Spreading the Wealth
George Stephanopoulos discusses John McCain's recent attacks on Obama. LINK
The Final Face Off With Jake Tapper
The candidates are fighting to the finish line in the keystone state of Pennsylvania. LINK
The Early Bird Gets the… White House
A look at what early voting can tell us about the out come of the election. LINK
Sen. Stevens Convicted on Felony Charges
Senate's longest serving Republican is found guilty of corruption. LINK
A Republican in GOP Clothing
Washington State Republican gubernatorial candidate hides behind "GOP" tag. LINK