Facebook Changes Dynamics of Race

Shulman, a 58-year-old, blind, former rabbi, has turned to Facebook to help take on an incumbent with more experience and funding. Younger Web-savvy campaign staffers turned him on to the site.

Republican presidential candidate Sen. John McCain's Facebook page.

"The connection with Facebook has really made a huge difference in how this campaign has been run, who's working for us and who's supporting us financially," Shulman said.

Through the site, Shulman has raised $250,000, much from college students across the country.

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"Far from being an apathetic generation, this generation is just as politically savvy and involved as the 1960s generation," Eisenbach said. "The difference is they're not doing it on the street; they're doing it on the Web."

What remains to be seen is how much Facebook will translate into actual votes. Either way, Shulman is pleased with the site.

"It keeps it so I can keep track of my daughters," Shulman said of Facebook. "It's going to be something I'm going to want to do whether I win or not. Now I'm kind of hooked on it."

Shulman is hooked and so, too, are millions of other politically-minded Americans, waiting for the latest campaign update.