The ad, admittedly intended to appease the interest around comments she made in the 90's that she had "dabbled in witchcraft" only intensified the media spotlight on her candidacy for Senate.
"I haven't publically stated this, and I don't know if I'll get in trouble for saying it, but our intention was to kill it, and that's not what happened," O'Donnell said.
O'Donnell said she hopes when the voters go in they go "this is a woman who wants to lower our taxes" not "this is a woman who is not a witch."
O'Donnell says she will be out and up with new ads with a different tone. And as October draws to a close and November 2 approaches, there is one thing you can be sure you won't see Christine O'Donnell dressed up as for Halloween.
"Everybody wants to know what I'm going to be for Halloween," she told ABC News. "I can tell you I certainly am not going to be a witch."
And so what then? You read it here first.
"I was thinking about just going as Dorothy," she said. "I killed the witch. There you go."