"Why is it that a few illegal alien supporters can get a global corporation like Target to remove all illegal alien costumes from their stores with a few calls but the over two hundred million Americans constituting the over 80% of us who want illegal aliens out of America make millions of calls to Congress and the President to no avail?" said Gheen in an Oct. 18 press release on the group's Web site.
"If someone really wanted to dress up as an illegal alien, they should dress up like President Obama's illegal alien Aunt Zeituni Onyango in Boston and hold a welfare check instead of a fake green card!" the press release quotes Gheen, who offered to conduct TV interviews wearing the illegal alien costume.
"Fox & Friends" show host Steve Doocy called the costume a joke.
"Where's your sense of humor America?" he said Oct. 19.
But the National Association of Hispanic Journalists (NAHJ) says "illegal alien" is a pejorative term and should never be used to identify undocumented workers.
The NAHJ says on its Web site, "Many find the term [illegal alien] offensive and dehumanizing because it criminalizes the person rather than the actual act of illegally entering or residing in the United States. The term does not give an accurate description of a person's conditional U.S. status, but rather demeans an individual by describing them as an alien."
But Butler said all the negative attention the costume has received could have the opposite effect and prolong its availability on the market.
"As for whether or not it will be back next year, I don't know. It depends on the overall sales by all retailers. My guess is that it will be back if for no other reason than the press it's getting. Sales for this item weren't nearly as good until the story re: Target broke," he wrote.