Rothman also believes the choice signaled assurance, saying, "In the second term she is sending a message that she's got a more relaxed, quiet confidence in what she has to prove fashion-wise."
Obama does wear Wu quite often; the young designer is one of her favorite choices. She wore a magenta sleeveless dress of Wu's for the cover of Vogue in March 2009, and she wore a black-and-white sheath dress by Wu in a 2008 interview with ABC's Barbara Walters. Wu and Obama were originally introduced by Vogue's Andre Leon Talley.
Wu has won several awards for design, including the Swarovski Award for Womenswear at the CFDA Fashion Awards in 2010. In 2011 he was nominated for the CFDA/Swarovski Award for Accessory Design and in 2008 was named one of the finalists in the CFDA/Vogue Fashion Fund. He launched his first ready-to-wear line in 2006, at the age of 23.
Last year Wu designed a line for Target, which sold out almost instantly.