Newt Gingrich's Outreach Toward Latinos Yields Little in Failed White House Bid


Ultimately, while Gingrich's immigration stance won him some support from Latinos, it was not nearly enough to make him a serious contender in the GOP primary. Now it's all over for him, even if he refuses to read the writing on the wall. He cut his staff by one-third this week, replaced his campaign manager, and drastically reduced his travel.

"Clearly we are going to have to go on a fairly tight budget to get from here to Tampa," he said Tuesday of the Republican National Convention in August. "But I think we can do it."

In reality, however, he can't. Voters simply don't like him. A CNN poll released this week showed that 60 percent of Republicans want Gingrich to exit the race. Gingrich's campaign is now left to wonder how Romney will fare among Latinos in a general election showdown against President Obama.

Sylvia Garcia, a Gingrich spokeswoman, said Romney has "completely changed his message" toward Latinos during the primary and will "have to answer very tough questions from the Latino community if he becomes the candidate."

"It completely surprises me that other candidates don't realize how important Hispanic inclusion is in their success in beating Obama," she said last week. "Thinking that, after all they have said in this Republican campaign, it will be forgotten in the general election is plain naïve."

That is a stance that Democrats are now emphasizing as an Obama-Romney matchup looms this fall.

"As part of his failed attempt to close the deal with Republican voters during the primary, Romney went even further to the right and further away from the priorities of the Latino community," Texas state Rep. Joaquin Castro said Tuesday. "The result is one Romney might come to regret: He is locked into his extreme positions and Republicans have seriously undercut their chances of making inroads with the Latino vote."

A January poll conducted by Latino Decisions for Univision and ABC News revealed the bridges with Latinos burned by Republicans during the past year's bitter fight for the party's nomination: a whopping 72 percent of Latinos said the GOP primary candidates either don't care too much about Latinos or are being outright hostile toward Latinos.

If any of the candidates were not hostile toward them, it was Gingrich, but now he is nothing more than an afterthought.

Matthew Jaffe is covering the 2012 campaign for ABC News and Univision.

-- This embed didnt make it to copy for story id = 16022858.
  • 1
  • |
  • 2
  • |
  • 3
Join the Discussion
blog comments powered by Disqus
You Might Also Like...