Privately, the White House points to what they call two pivotal moments in their campaign: A promotional video by NBA star LeBron James, who they say spurred other celebrities to help spread the word; and, the president’s “two ferns” interview with comedian Zach Galifianakis, which generated significant buzz.
“I have a lot of friends who've been uninsured and have kind of been winging it,” said Sarah Leonard, who enrolled for a new health policy on Monday. “But I know that that's not very responsible, especially at 26, you have to get responsible. I was going to try to wing it but then there's also the tax penalty and I really didn’t want that either.”
Most Americans were required to obtain health insurance by March 31 or face a fine of the greater of $95 or 1 percent of household income above $10,150 for an individual. Those subject to the fine will pay it on their 2014 federal income taxes.
As for the politics of the Affordable Care Act, administration officials say the focus now shifts to making the case against repeal. They note that no Democrat that originally voted for the ACA has flipped his or her vote – a sign, they say, that if implemention of the law is continued effectively, then the intensity of debate will wane.
Congressional Republicans, meanwhile, are vowing to intensify the drumbeat for repealing the law ahead of the November midterm elections.
"House Republicans will continue to work to repeal this law and protect families and small businesses from its harmful consequences,” said House Speaker John Boehner. “We will also continue our work to replace this fundamentally-flawed law with patient-centered solutions focused on lowering health care costs and protecting jobs.”
ABC's Shushannah Walshe contributed reporting.