Obama's State of the Union: Don't Measure Success by the Polls but by the 'Influentials'

In looking ahead to Tuesday's State of the Union address, let's pause and reflect on what is the likely impact of this speech by President Obama and what audience should be the real aim of his message. An analysis of Gallup polling data over the last 35 years reveals that the State of the Union has little to no effect on presidential approval ratings. President Clinton fared the best -- on average his approval rose a very modest 3 percentage points after his annual addresses. Surprisingly,...Full Story
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