White Evangelical Christians: This group continues to be a dominant force here, making up fully 52 percent of the voter, up from 48 percent in 2004. has been a huge factor here. McCain won White Evangelicals by 30 points, 64 percent to 34 percent. Union: Members of union households divided evenly for Obama and McCain as they declined from 33 percent of the vote in 2004 to 24 percent today. McCain won non-union household voters 57 percent to 41 percent.
Party ID and New Voters: Even state Republican officials admit they've been swamped by Democrats here in voter registration this year. But new voters are generally, by their nature, new to the process of voting. So watch to see whether these folks show up and make a difference.
Age: Voters 65 and older were about a quarter of the Sunshine State electorate, up 4 points from four years ago. And McCain is winning them 55 percent of older voters. Florida's retirees have swung for the winner in the last three elections. One in five Florida voters was over 65 in 2004. However, at 19 percent of the vote in Florida they were no bigger than in Oregon, Iowa or Washington and just three points over the national in 2004. There were about as many 18-29 year olds voting in Florida that year. This year, voters younger than 30 made up 15 percent of the electorate (down slightly from 2004) and Obama is winning the votes of 60 percent of them.
In Touch: More than half -- 56 percent -- say Obama is in touch with people like them; 44 percent say so of McCain. Slightly less than half of whites and more than half of Hispanics say Obama is in touch with people like them. One in 10 blacks and 36 percent of Hispanics say McCain is in touch with them.
Black Voters: The Obama campaign pressed to register more black voters and is looking for a larger than usual boost from this group. Black voters have been between 9 percent and 12 percent of the presidential vote since 1988, with around one in 10 voting Republican in each election.
Drill Baby Drill?: Are voters responding to McCain's push for more offshore drilling?
Hispanics: Obama is winning 55 percent of the Hispanic vote, a remarkable feat given that no Democrat has ever won a majority of Hispanics here going back at least to 1992. Hispanics this year make up are 13 percent of the electorate, about the same as in 2004. Both candidates have heavily targeted Hispanics. As a broad group, they split just about evenly in 2000.
Jewish: They've traditionally been an overwhelmingly Democratic group. In 2004, Jewish voters made up just 5 percent of the vote; 9 percent in 1992. But in a nail-biter, every sliver of votes could make the difference. Obama may have lost some favor with core groups like this by skipping Florida in the primaries. Will they still turn out in strong numbers? And can McCain pick off any of their votes?
Experience: While six in 10 voters said McCain has the experience to serve as president, just about half said this about Obama.
Fairness: Six in 10 say McCain attacked Obama unfairly; 48 percent said Obama attacked McCain unfairly.