ABC's ‘The View’ Outperforms CBS’ ‘The Talk’ in Total Viewers and Women 18-49

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‘The View’ Scores Year to Year Increases Across the Board: Total Viewers (+14%), Women 25-54 (+18%) and Women 18-49 (+16%)

ABC’s “The View” averaged 2.790 million Total Viewers, 539,000 Women 25-54 and 416,000 Women 18-49 during the week of May 2, 2016, based on Live + Same Day Data from Nielsen Media Research. “The View” led CBS’ “The Talk” (2.736 million, and 409,000, respectively) in Total Viewers (+54,000) and Women 18-49 (+7,000), beating the CBS program for the 7th time in the last 8 weeks in both measures.

For the 3rd week in a row “The View” improved on the same week last year (2.449 million, 457,000 and 359,000, respectively, on w/o 5/4/15) in all key target demos: Total Viewers (+14%), Women 25-54 (+18%) and Women 18-49 (+16%).  Further, “The View” was up on the year-ago week for the 10th week in a row in Total Viewers and in 9 of the last 10 in Women 25-54.

Week of May 2, 2016:

PROGRAM AVERAGES      TOTAL VIEWERS    WOMEN 25-54(000)/Rtg    WOMEN 18-49(000)/Rtg 

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ABC “THE VIEW”                           2,790,000                          539,000/0.9                      416,000/0.7

CBS “THE TALK”                             2,736,000                          579,000/1.0                      409,000/0.6

Source: The Nielsen Company, NTI Total Viewers, Women 25-54 and Women 18-49 Live + SD weeks of 5/2/16, 4/25/16 and 5/4/15.  Most Current: 2015-2016 Season (9/21/15 – 5/8/16) and 2014-2015 Season (9/22/14 – 5/10/15).  Averages based on regular telecasts.