“GMA” Is No. 1 in Total Viewers for Week of March 28

Season-to-Date, “GMA” Is Ranking No. 1 in Total Viewers for the 4th-Straight Season

“Good Morning America” ranked as the No. 1 morning newscast in Total Viewers (4.751 million) for the week of March 28, 2016, based on Live + Same Day Data from Nielsen Media Research. “GMA” led NBC’s “Today” (4.601 million) by 150,000.

“GMA” was up from the prior week (4.667 million and 1.143 million, respectively, for w/o 3/21/16) in Total Viewers (+2%) and Adults 18-49 (+1%).

Season to date, “GMA” stands as the No. 1 morning newscast in Total Viewers, beating “Today” by 243,000 (4.962 million vs. 4.719 million), taking the top spot at this point of the season for the 4th-consecutive year.

During the week, “GMA” led “CBS This Morning” in Total Viewers (+29%/+1.074 million), Adults 25-54 (+48%/+517,000) and Adults 18-49 (+48%/+372,000).