“GMA” Ratings for Week of January 18th
— -- “GMA” Is No. 1 in Total Viewers for Week of January 18th
“GMA” Scores Strongest Numbers in 9 Months-Hitting Season Highs Across All Key Target Demos
“GMA” Grows Week-to-Week in All Key Measures: Adults 18-49 (+9%), Adults 25-54 (+8%), and Total Viewers (+3%)
Season-to-Date, “GMA” Is Ranking No. 1 in Total Viewers for the 4th-Straight Season
ABC News’ “Good Morning America” ranked as the morning’s No. 1 newscast in Total Viewers (5.222 million) for the week of January 18, 2016, based on Live + Same Day Data from Nielsen Media Research. “GMA” beat NBC’s “Today” (5.080 million) by 142,000 to lead in all 18 weeks of the season. In fact, “GMA” delivered its 100th consecutive win in Total Viewers.
“GMA” scored across-the-board increases from the previous week (5.079 million, 1.712 million and 1.258 million, for w/o 1/11/16) in Total Viewers (+3%), Adults 25-54 (+8%) and Adults 18-49 (+9%). Hitting season highs in all three measures, “GMA” posted its strongest numbers in nearly 9 months – since w/o 4/27/15.
Season to date, “GMA” stands the No. 1 morning newscast in Total Viewers, beating “Today” by 299,000 (4.970 million vs. 4.671 million) and taking the top spot at this point of the season for the 4th-consecutive year.
During the week, “GMA” outdelivered “CBS This Morning” in Total Viewers (+36%/+1.385 million), Adults 25-54 (+63%/+716,000) and Adults 18-49 (+63%/+529,000).
Note: Due to the Martin Luther King holiday (1/18/16), ABC's, CBS’ and NBC's Monday telecasts were coded as specials and are excluded from the weekly averages.
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