‘The View’ Outdelivers ‘The Talk’ Across the Board for the 5th Time in 6 Weeks

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Week to Week, ‘The View’ Grows in All Key Demos Turning in Its Best Women 25-54 Performance in 4 Weeks and Strongest Women 18-49 Number in 6 Weeks

“The View” Scores Year to Year Increases in Total Viewers (+5%), Women 25-54 (+11%) and Women 18-49 (+12%)

ABC's “The View” averaged 2.802 million Total Viewers, 563,000 Women 25-54 and 421,000 Women 18-49 during the week of April 18, 2016, based on Live + Same Day Data from Nielsen Media Research.  For the 5th time in the last 6 weeks, “The View” outdelivered CBS’ “The Talk” (2.762 million, 529,000 and 385,000, respectively) across the board: Total Viewers (+40,000), Women 25-54 (+34,000) and Women 18-49 (+36,000). 

“The View” grew week to week (2.721 million, 522,000 and 391,000, respectively, on w/o 4/11/16) in Total Viewers (+3%), Women 25-54 (+8%) and Women 18-49 (+8%).  In fact, “The View” turned in its best Women 25-54 performance in 4 weeks and strongest Women 18-49 number in 6 weeks – since weeks of 3/21/16 and 3/7/16, respectively.

“The View” scored year to year increases (2.661 million, 505,000 and 377,000, respectively, on w/o 4/20/15) in all key target demos: Total Viewers (+5%), Women 25-54 (+11%) and Women 18-49 (+12%).

Week of April 18, 2016:

PROGRAM AVERAGES      TOTAL VIEWERS    WOMEN 25-54(000)/Rtg    WOMEN 18-49(000)/Rtg 

ABC “THE VIEW”                           2,802,000                          563,000/0.9                      421,000/0.7

CBS “THE TALK”                             2,762,000                          529,000/0.9                      385,000/0.6

Source: The Nielsen Company, NTI Total Viewers, Women 25-54 and Women 18-49 Live + SD weeks of 4/18/16, 4/11/16 and 4/13/15.  Most Current: 2015-2016 Season (9/21/15 – 4/24/16) and 2014-2015 Season (9/22/14 – 4/26/15).  Averages based on regular telecasts.   

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