Wheaties
  • Top 8 Olympic Athlete Endorsements

    General Mills Inc. unveiled limited-edition boxes of its Wheaties cereal on Aug. 16, 2012, featuring Phelps, who has a record 22 Olympic medals. Phelps was last featured on the cereal box after the 2004 Olympics. After the 2008 Olympics, Phelps was featured on Kellogg Co. boxes of Corn Flakes and Frosted Flakes. Olympic gold medal gymnast Gabby Douglas is now featured on Corn Flakes boxes.
    Wheaties
  • Olympic Athlete Product Endorsements

    Swimmer Michael Phelps, Subway CMO, Tony Pace and speed skater Apolo Ohno, left to right, are shown at Chelsea Piers Sports Center, Sept. 27, 2011 in New York. Phelps also endorses Speedo, Visa, Omega, and Under Armour, for an estimated $7 million a year, according to Forbes.
    Henry S. Dziekan III/WireImage/Getty Images
  • Olympic Athlete Product Endorsements

    Ryan Lochte of the United States stands behind the starting block prior to swimming, July 25, 2011, in Shanghai, China. Lochte made about $2 million this past year from Gillette, Nissan Motorw and AT&T and that total is sure to go up after his Olympics performance.
    Quinn Rooney/Getty Images
  • Olympic Athlete Product Endorsements

    Sanya Richards-Ross competes in the Women's 200-meter dash preliminaries during the U.S. Olympic Track & Field Team Trials, June 28, 2012, in Eugene, Ore. Her endorsement deals include BMW and Nike.
    Christian Petersen/Getty Images
  • Olympic Athlete Product Endorsements

    Tennis star Maria Sharapova attends Evian's Baby On The Inside ad promotion, Aug. 24, 2010, in New York. Her many endorsements earn her over $18 million a year, according to Forbes.
    Charles Eshelman/WireImage/Getty Images
  • Olympic Athlete Product Endorsements

    Basketball player Lebron James signature sneakers sit on display next to a poster of him at Nike 's flagship Niketown store in New York, Dec. 21, 2010. His endorsements include Mcdonald's and Nike, which earn him $30 million a year, Sports Illustrated reports.
    Jin Lee/Bloomberg via Getty Images
  • Olympic Athlete Product Endorsements

    Tennis player Li Na of China, announced as global ambassador for Mercedes-Benz, poses for a photo before attending a press conference, June 19, 2011, in London. Her endorsements total at least $42 million, according to Bloomberg News.
    Julian Finney/Getty Images
  • Olympic Athlete Product Endorsements

    Usain Bolt of Jamaica drinks a Gatorade before his men's 100-meter semifinals during the 13th IAAF World Athletics Championships, Aug. 28, 2011, in Daegu, South Korea. His endorsements total a cool $30 million, Forbes reports.
    Alexander Hassenstein/Bongarts/Getty Images
  • Olympic Athlete Product Endorsements

    Basketball player Kobe Bryant arrives at the Sprite Uncontainable Game Captain's event, July 6, 2012, in Las Vegas. He earns about $28 million annually from brands including Nike, Smart Car, Panini and Turkish Airlines, Forbes says.
    Bryan Steffy/WireImage/Getty Images
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