Michael Phels Leads Top Olympic Athlete Product Endorsements

General Mills Inc. unveiled limited-edition boxes of its Wheaties cereal on Aug. 16, 2012, featuring Phelps, who has a record 22 Olympic medals. Phelps was last featured on the cereal box after the 2004 Olympics. After the 2008 Olympics, Phelps was featured on Kellogg Co. boxes of Corn Flakes and Frosted Flakes. Olympic gold medal gymnast Gabby Douglas is now featured on Corn Flakes boxes. (Wheaties)