"It is shocking that anyone could hold the kind of offensive and feeble-minded views that are being attributed allegedly to the Clippers owner, Donald Sterling," Gilbert said in the statement. "The diverse staff members of the Cleveland Cavaliers franchise are united in encouraging Commissioner Silver and the NBA to respond with swift and appropriate action consistent with a strong zero tolerance approach to this type of reprehensible behavior."
Cuban said he would support any decision the commissioner made in regard to disciplining Sterling, but Cuban thinks the league constitution will limit that to a fine and suspension.
Still, other owners called for harsh punishment.
"We trust commissioner Adam Silver to handle this matter swiftly and properly, but let me state without reservation: There is no place for prejudice or intolerance in our league, or anywhere else," Detroit Pistons owner Tom Gores said in a statement. "That's not a debatable point. It's a first principle."
A statement from Portland Trail Blazers owner Paul Allen read, "The kind of statements attributed to Clippers owner Donald Sterling, if true, are abhorrent, and not acceptable for the owner of an NBA franchise or anyone in professional sports. We at the Trail Blazers reject any and all such sentiments, and believe NBA leadership should take swift and impactful action in this case."
Cuban was concerned about an arbitrary line being set for forcing people out of the league because of controversial beliefs that could be considered offensive.
"In this country, people are allowed to be morons," Cuban said. "They're allowed to be stupid. They're allowed to think idiotic thoughts.
"Within an organization like the NBA, we try to do what's in the best interest of the league, and that's why we have a commissioner and a constitution, and I think Adam will be smart and deal with Donald with the full extent available. But, again, if you're saying a blanket, 'Let's kick him out' -- I don't want to go that far because it's not about Donald, it's not about his position, it's about his mess -- and what are we going to make a decision on?
Cuban added that it was "damn scary" to ponder the thought of attempting to remove somebody from the NBA because of his personal beliefs.
"In no uncertain terms am I supporting what Donald Sterling said, or his position," Cuban said. "He's obviously racist, he's obviously bigoted. And in this day and age when you're in the public eye, you've got to be damn careful -- if that's your position, and that's unfortunately where you're at, you better be damn careful what you say, even in the privacy of your own home.
"But regardless of your background, regardless of the history they have, if we're taking something somebody said in their home and we're trying to turn it into something that leads to you being forced to divest property in any way, shape or form, that's not the United States of America. I don't want to be part of that."