Love/Hate and the whole story

ByMATTHEW BERRY
August 17, 2016, 5:11 PM

— -- On Aug. 4, 2016, ESPN public relations sent out the following news release.

ESPN's Matthew Berry Signs Multi-Year Extension Through 2021

Matthew Berry, the most recognizable and influential personality in fantasy sports, has reached a new contract extension with ESPN to continue as the company's Senior Fantasy Analyst through 2021.

Berry will continue to write for ESPN.com, host ESPN's "Fantasy Focus Football" podcast, serve as lead fantasy analyst for Fantasy Football Kickoff and Fantasy Football Now on ESPN2, as well as make regular appearances on Monday Night Countdown, Sunday NFL Countdown, NFL Live, and SportsCenter on ESPN, and more.

"No one works harder or loves his job more than Matthew Berry, and it shows in everything he does for ESPN and the fans we serve," said Chad Millman, ESPN Vice President and Editorial Director, Domestic Digital Content. "He actually lives the 'Fantasy Life' he describes in his writing, which makes his voice uniquely authentic and adds depth and breadth to his analysis. Matthew is the leading voice in fantasy sports and this passionate and engaged audience is crucial to every platform at ESPN. Without question we are happy to have Matthew at ESPN for years to come."

Since Berry joined ESPN full time nearly a decade ago, ESPN fantasy football has grown steadily every year and has been recognized as the No. 1 fantasy football game in the industry for the last several years. He also was the first fantasy football analyst to join ESPN's NFL Draft Day coverage last year.

Berry's written work forms the foundation of ESPN's industry-leading fantasy football coverage. His annual "Love/Hate" column, which will be released on Aug. 11, consistently ranks among the top trafficked stories on ESPN.com for the entire year, while the in-season editions are among the most-read columns on ESPN.com on a weekly basis. Berry also headlines ESPN's weekly fantasy football rankings, which are among ESPN's most popular pieces of content each week during the fantasy football season and are integrated in ESPN's industry-leading fantasy football game and the ESPN's Fantasy Football app.