"I think the biggest statement we can make as men, not as black men, as men, is to stick together and show how strong we are as a group," Rivers said. "Not splinter. Not walk. It's easy to protest. The protest will be in our play."
Golden State coach Mark Jackson, a former Clippers player, said he was "disappointed."
"I believe there's no place in society for statements like that, feelings like that," Jackson said. " We have a great commissioner and I'm sure that the powers that be will do their homework and make the proper decisions."
He said he never heard anything from Sterling like what was on the tape when he played for the Clippers.
"I played there and in fairness I never experienced anything," he said.
The NBA issued a statement regarding the tape via spokesman Mike Bass.
"We are in the process of conducting a full investigation into the audio recording obtained by TMZ. The remarks heard on the recording are disturbing and offensive, but at this time we have no further information," Bass said.
After the tape was released, Magic Johnson took to Twitter to voice his displeasure.
.@cjbycookie and I will never go to a Clippers game again as long as Donald Sterling is the owner.— Earvin Magic Johnson (@MagicJohnson) April 26, 2014
Others including Clipper fans like director Adam McKay and rapper Snoop Dog spoke out against Sterling's alleged comments. McKay said he would give up his season tickets.
Anthony Morrow, a player for the New Orleans Pelicans basketball team, sided with Johnson.
He's had multiple complaints against him over the last 20 years, but it took this To happen for them to "influence" him to sell the team— Anthony Morrow (@MrAnthonyMorrow) April 26, 2014
Former Clippers player Baron Davis commented on the scandal but did not appear to take sides.
That's the way it is...He is honest about what he believes in..Been going on for a long time, Hats off 2 the Team.. 4 playin above it all.— Baron Davis (@Baron_Davis) April 26, 2014
Although no current Clippers player commented directly on social media. Clippers player DeAndre Jordan posted a pointed all black Instagram photo early this morning, that many took as a sign that Jordan was unhappy with Sterling's statements. Jordan did not confirm what his intention was with the image.
Sterling has owned the Clippers since 1981 making him the longest-running owner of an NBA team.
According to ESPN sterling has been involved in several lawsuits including lawsuits that involved racial discrimination. Sterling agreed to pay $2.73 million in 2009 to settle allegations that he refused to rent apartments to Hispanics, African-Americans and families with children. Calls to the Clippers officer were not immediately returned.