It's everywhere: on abs, legs, backs, even backsides.
The neon tape swathing sprinters and swimmers alike, called Kinesio, is taking London by storm.
"It's all over the Olympics," said Dr. Jennifer Solomon of New York City's Hospital for Special Surgery. "Athletes love it."
Developed by a Japanese chiropractor, Kinesio claims to cut pain and boost performance. And judging by its prominence at this year's Games, athletes think it works.
"If you ask them, they say it does," said Solomon,...Full Story