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The Onion: Colts Poised for Super Comeback
Feb. 3, 2006 — -- After nearly a decade of keeping the nation informed about critical stories like "Rove Implicated in Santa Identity Leak" or "Half-Naked Kissinger Thrown Out of US News & World Report mansion," The Onion -- the satirical, but self-proclaimed finest news source in America -- has finally expanded its empire to the sporting fields and arenas.
In doing so, the Onion hopes to rescue America from coverage of trivial stories like "Steelers and Seahawks will meet in the Super Bowl" or "Kobe Bryant scores 81 points."
"We'd like to go in there and tell the story we'd like to tell, regardless of the play, the score on the field or the individual performance," said Onion sports editor John Krewson. "We want to tell you the story line we think is best."
In the Jan. 27 premiere issue of Onion Sports, editors tackled such hard-hitting issues as whether Yao Ming is living up to his height expectations or whether the Colts can pull off the biggest upset in Super Bowl history -- a game that features the Seahawks and Steelers.
"Yes, it's a long shot -- the longest -- but with the Steelers and Seattle concentrating on beating each other, Indy is perfectly poised to come from literally out of nowhere to complete their all-time greatest triumph," Bills general manager Marv Levy is "quoted" as saying in the article.
The Onion is partnering with ESPN.com's Page 2 to bring its readers a satirical take on sports. ESPN and ABC News are both owned by Disney.
"We decided to throw ESPN this little bone and do them this favor," Krewson said.
Altruism aside, Kevin Jackson, editor of Page 2 at ESPN.com, sees the new venture as a perfect extension of two like-minded content providers.
"We've always hoped that Page 2 would be a destination for people who wanted a good laugh and didn't take sports too seriously," Jackson said. "Much of that was accomplished through parody, so it seemed natural that we'd be drawn to a product like the Onion. I think we've always had an admiration for what they do, and when we talked to the folks at the Onion, we found out that admiration was mutual."
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