The application, available for the iPhone and iPod Touch, includes relaxation and fear therapy exercises, frequently asked questions and a video that explains a flight from start to finish.
It even features a "fear attack button" for emergencies, with breathing exercises and quick tips.
"Our first iPhone app will bring the benefits of our successful Flying Without Fear course to millions of people around the world who are now using mobile technology to make their lives better," Sir Richard Branson, Virgin Atlantic's president, said in a statement. "The app will put many travelers at ease and enable them to prepare for their first Virgin Atlantic flight."
At $4.99, the it's on the pricier side for iPhone applications. But as proof that the app is based on a sound program, Virgin Atlantic said its Flying Without Fear course recently helped Whoopi Goldberg overcome her fear of flying.
"The program works, I was a skeptic. I hadn't flown in 13 years but after doing their program, I understood that while my fear was real, there were many things I didn't know or had misinformation about, which they were able to clear up," the actress said in a statement. "So what happened? I now fly. It's that simple."
Recently, developers released an application that promises to remotely unlock, start and warm your car from almost anywhere in the world.
Called Viper SmartStart, the app was launched earlier this week by Directed Electronics, a vehicle security and remote start systems designer, and can be downloaded for free from Apple's App store.
Using an existing remote car starting system from Viper, with a tap of a few buttons on your iPhone, your car can be started, warmed up and humming, just waiting for you to hit the road.
Although remote starting systems for cars usually have a limited line-of-sight range, Viper says its system has "virtually unlimited range" since your iPhone, not the original remote, communicates over cell networks with your car.
"We think customers will find all sorts of unique and personal value in Viper SmartStart," Mike Simmons, EVP of Directed Electronics' parent company, DEI Holdings, said in a statement. "Whether helping out her husband, who's locked his keys in the car, or securely locking her keys and purse in the car while she takes a jog with some music on her iPhone, we expect to hear about some uses we never anticipated."
Once the Viper SmartStart hardware is professionally installed in the car, the iPhone can also be used to defrost windows, cool down the vehicle in warmer weather, unlock the trunk or activate a panic alarm.
But though the app is free, the hardware that will actually make it work with your car is quite pricey.
The system will only work if paired with one of two Viper SmartStart systems that go for $499 (for those who don't already have a remote start system) and $299 (for those who do have remote start). The first year of service is free but, subsequently, service is $29.99 a year.
Sleaze ball or sweetheart? A new iPhone app claims it can help singles tell the difference.
Launched in September by information commerce firm Intelius, Date Check lets users perform instant background checks on potential dates from their mobile phones.
Once it's downloaded on an iPhone, the application only needs a name or cell phone number to search publicly available records.