He said he's watched about 80 percent of the movies to scout out the best "pee times," but added his family has helped. And anyone who's interested can submit ideas to the site.
In January of this year, he partnered with brothers John and Sam Shahidi, and Cincinnati Bengals quarterback Jordan Palmer, to work on the iPhone app. Download figures aren't available yet, but Florio said traffic to the site has jumped from about 30 unique visitors a day last year to about 3,500 visitors a day.
Although the app is only available for iPhone owners in the U.S., John Shahidi said the plan is to expand to India, China and Australia.
Thanks to the iPhone, coffee runs are now easier than ever.
In June, Dunkin' Donuts launched an application for the iPhone and Web that helps organize and automate group orders.
Using their computers and mobile devices, customers can initiate orders through 'Dunkin' Run' and alert friends and colleagues that they are willing to be the "Runner."
Each member of the group can add their order to the list and then the Runner can print the choices or use the iPhone to create a checklist so that when they get to the store, they don't miss anyone's order. The app doesn't yet transmit the order to the local donut shop.
"We conceived of Dunkin' Run as a social application that helps hard-working Americans stay slightly more productive," said Baba Shetty, Hill Holliday's Chief Media Officer. "It's based on the idea of reciprocity -- I'll get your coffee today and hopefully you'll get mine tomorrow -- in a way that perfectly complements the 'we're in it together' ethos of the Dunkin' Donuts brand."
So you're late again. You're a woman with a busy career but you're newly married and you have hopes for a family, too.
You're trying to get to a meeting when you hear the familiar ping of your cell phone, telling you a text message has arrived.
You open it: "Your fertile window opens today and lasts five more days," it says. "Stress can get in the way of conception, so relax and get a massage, meditate or take a yoga class."
The text you just received is from -- yes, this is its real name -- Booty Caller. The app is free, offered by a parenting Web site called BabyCenter.com.
Do you really want a text to remind you this might be a good time for sex? It may not be your idea of spontaneous fun, but its makers say it may well help you squeeze some fun -- and a new baby as well -- into an overscheduled life.
"Booty Caller is definitely a sign of the times," Linda Murray, the editor-in-chief of BabyCenter.com, wrote in an e-mail. Her site, she said, "set out to create a tool that would provide fertility information as well as tips on getting pregnant in fun, digestible text messages."
Look around -- through magazines, at store displays, on kids' T-shirts -- and you may see small, square black-and-white patches that remind you of bar codes. They serve much the same purpose. The idea comes from Scanbuy, a New York firm that hopes the little so-called EZcodes will become ubiquitous.
"We've been at it for a while," said Jonathan Bulkeley, the CEO of Scanbuy Inc., "and the idea's been the same: making it easier for you to navigate using the camera on your phone, instead of the keypad on your phone."