How Celebrities Stay Famous Regardless of Talent

The peak of the Spice Girls' popularity has long passed, but Victoria Beckham – aka Posh Spice – still has massive media exposure. And Paris Hilton, who is famous for her lifestyle alone, makes world headlines daily. A new psychology study helps explain why some stars burn bright, long, long after their talent has faded – if it ever was there to begin with. Simply put, says Nathanael Fast of Stanford University in California, people need something to talk about. The human desire to find common...Full Story
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