Video games have long left the darkened bedrooms of pasty, socially awkward 15-year-old boys. Nintendo proved this with the introduction of its wildly popular Wii gaming system. The company made a conscious effort to market the console to nontraditional gamers, particularly women and senior citizens. Games like "Guitar Hero" have made their way into the national lexicon.
Games are even beating out movies at the box office. Last week "Grand Theft Auto IV" pulled in a whopping $500 million in its first week of sales, while the summer blockbuster "Iron Man" made $200 million.