If publicity was Anonymous' ultimate goal, the group has had some success. Late in the day Friday, seven of the top 10 stories on the Digg.com news-linking site related to Scientology or to Anonymous' communiques.
Although the group's Web page exhorts participants to "begin bumping Digg," Anonymous did not manipulate the news site's promotional algorithm system, which determines which stories get top billing, according to Digg CEO Jay Adelson. "They must have done a very good job of bringing in a diverse set of interests," he said. "It just happened to hit a nerve that the Digg community was interested in." It is unusual for Digg's front page to be so dominated by a single topic, but not unprecedented, Adelson said. Last year's shootings at Virginia Tech and the 2005 terrorist bombings in London achieved a comparable level of coverage. "In the history of Digg, there's no question that the topic of Scientology has been of great interest to the community," he said. "I can't explain why."