Onscreen, she's got street cred: An Oscar for "Shakespeare in Love," starring roles in critically acclaimed films like "The Royal Tenenbaums" and "Proof." But on the Web, Gwyneth Paltrow's a kind of lifestyle maven -- Martha Stewart meets Oprah Winfrey -- and initially she got mixed reviews.
Paltrow's Web site, Goop.com, debuted last fall to a backlash.
First, there was the name, which sounds more appropriate for kids' finger paint than an adult-focused advice site.
Then, there was the issue that Paltrow's random musings are organized into sections with amorphous names like "Make," "Go," "Get," "Do," "Be" and "See."
Still, despite the rocky start, the celeb's site still appears to be going strong. Women around the world continue to receive the star's Thursday morning newsletter and turn to the site for the actress' latest finds.
Onstage, he's known for his arrogant attitude and ability to put on a show. (West's "Glow in the Dark" tour was less rap show, more apocalyptic space opera -- featuring an alien doll descending from above and enough dry ice to drop the heat of the Serengeti.)
But on his blog, West waxes poetic about his passion for fashion, art and design.
In a recent post after his Taylor Swift debacle, however, the actor let his virtual and real worlds cross when he issued an apology on his blog:
"I'm sooooo sorry to Taylor Swift and her fans and her mom," he wrote. "I spoke to her mother right after and she said the same thing my mother would've said. She is very talented! I like the lyrics about being a cheerleader and she's in the bleachers! I'm in the wrong for going on stage and taking away from her moment!"
She really doesn't have to do anything to retain her fame but show up at clubs in her hot minidress du jour. Lindsay Lohan's been a tabloid fixture for years, regardless of what acting/singing/nude modeling project she has on her plate.
But Lohan's also making waves with what she's doing online.
When she started her MySpace blog last fall, she dedicated a few posts to bashing Republican vice presidential candidate Sarah Palin.
But she quickly moved on to other hot topics -- family dramas starring her father, her on-again-off-again romance with Samantha Ronson (now in the "off" position) and music she likes.
The star went a bit silent on her blog but issued the apology below to her fans earlier this fall:
"i'm sorry that i haven't written anyone here on Myspace in a bit, i've been traveling A LOT and pretty much out of the loop in terms of most things, aside from FASHION and the collection i've been designing with Estrella Archs (who is so wonderful!!) … gotta run off to work now... lots of love always and forever."