"I didn't really know that that was a real thing, that it was possible [and] being theorised about," he said. "So we did a story about it."
Aside from serving as a point of contact for members of the entertainment industry seeking advice on scientific accuracy, people involved in the Exchange hope that it will help create new partnerships between scientists and entertainers to promote scientific literacy and inspire the next generation of scientists.
After Wednesday's press conference, the Exchange organised a symposium, sponsored in part by New Scientist, in which scientists and entertainers were to discuss hot topics in science like climate change and genomics.