Nudging: How to Get People to Do the Right Thing

"Nudge," a book by cognitive psychologist Richard Thaler and legal scholar Cass Sunstein that came out last year, puts forward a simple thesis. Because people often behave unthinkingly, it's better in some cases to lure (or nudge) them into making the right choice rather than trying to convince them of its rightness and/or imposing legal sanctions against the wrong choices. To achieve this end, common psychological foibles can be used, as well as appropriate "choice architectures" and default...Full Story
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