You know you're generally going to get a little payout, get what you expect. Every once in a while there's a huge unexpected jackpot.
A CES fun fact: Back in the early 2000s, Microsoft showed off a tablet that was very much like the iPad.
But somehow, consumers weren't ready for that idea. It was almost before its time.
The reason the iPad is such a success is because it came in a sequence.
First the iPod, then the iPhone, then the iPad. It wasn't a foreign body, it was a succession from a series of successful products.
It took that time for consumers to open themselves up to the idea. So now the time is right for all these other tablets.
They're trying to differentiate themselves through form factor and features such as size, architecture, cameras, USB ports, keyboards and functionality.
Who knows whether the iPad-killer is lurking in the sea of tablets, tablets, tablets.