So tomorrow is Valentine's Day, and chances are you still haven't picked up that pot of petunias for your favorite squeeze. Too bad, because now it's so late you're probably going to pay more than you would have a couple of weeks ago.
But you won't fork over those extra bucks to make yourself look great. Instead, you will pay more just to be sure you aren't going to look bad.
That's the gist of a new study out of three universities into how consumers' attitudes change as a deadline...Full Story