I Am Woman, Hear My (Web) Roar

In the world of geeky gadgetry, the foregone conclusion is that boys rule the tech school. The traditional thinking goes like this: gadgets and porn sites (and sometimes gadget porn sites) drive Web traffic, so men must be online more than women. But study after study is not just disproving this myth, but also shaping the strategy of Web giants trying to nab a piece of that burgeoning, powerful audience: women. Today, Yahoo became the latest company to step into the female fray with...Full Story
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